4 Ways to be a Tech-Savvy Event Planner


Even after earning your event planning certification, you can’t just rest on your laurels. A good planner stays in-the-know about the latest trends in event technology to enhance their event and make it memorable!

But being a tech-savvy event planner means going beyond just signing up for a social media account. While having a social media presence is still incredibly important, there’s definitely more you can do to stay current.

Check out these 4 ways to become a tech-savvy event planner extraordinaire!

What can event technology do for you?

You already know that event technology can enhance the event experience for the attendees, sponsors and beyond. But event technology is versatile and doesn’t just apply to the projectors you see at event planner tradeshows. Some technologies can help you run your business more efficiently, helping you manage your events and stay organized. And let’s not forget the tools that help you gather feedback and data to evaluate the event’s success.

Event technology is not a one-size-fits-all solution. You need to be aware of the technology that can help you do your job more efficiently. But you don’t need every tech solution out there for every event—just use the solutions that best suit you and your individual needs.

Up-and-Coming Event Technologies

CVent is the industry-leading technology platform for event planners in the United States. Their tools and services are incredibly beneficial for any planner to become more efficient at their job.

CVent offers a do-it-all solution for your event planning needs. Here are just some of the things you can do with it:

  • Source venues

  • Register event attendees

  • Handle e-commerce transactions

  • Design a website and/or mobile app

  • Update contact information

  • Print name badges on-demand

  • Survey attendees

Beyond CVent, there are other software on the market that offer similar solutions but none (that I’m aware of!) offers most everything a planner could need in a one-stop-shop.

I also love mobile apps. I’ve had experience with Whova, which allows you to create custom mobile phone apps for your event. The app could include information regarding the event schedule, speaker and attendee lists, sponsors and exhibitors, and the event’s floorplan. Other unique and helpful features mobile apps offer include…

  • Real-time push notifications

  • Pre- and post-event surveying

  • Live-polling integrations

  • Direct message options for event attendees to schedule meet-ups

Beyond this, there are always emerging event technology trends to consider as we continue to thrive in the digital age. From projection mapping to virtual reality gaming along with augmented reality and wearable technology, events are becoming more engaging experiences.

Attend industry events to learn more about the latest tech trends

If some of the event technology mentioned above is new to you, don’t worry! It’s not difficult to stay on top of emerging tech trends within the world of events. You can attend industry events, or follow (on social media) influential event professionals who are on the up-and-up regarding event technology trends.

Capitalize on what social media can do for you

Being present on social media is a key element to being successful. But it doesn’t end there. You need to stay engaged on social media, actively posting compelling content and frequently engaging with your audience. Take QC Event School, for example, they post interesting content daily—from photos to videos to interesting and informative blog posts! The more you engage with your audience, the more present and reputable a resource you or your organization will become on social media.

Use technology to enhance your event

I’ve heard of event planners doing tons of creative things with event technology. From live-polling the audience during a Q&A session to hiring a graffiti artist to digitally “spray” the walls with light. There’s so much that can be done with technology to enhance your event and make it memorable. As a savvy event planner, don’t forget that the possibilities are endless!

Here is a list of event technology to consider implementing at a future event.

5 Mistakes All Rookie Event Planners Make in their First Year


Landing your first job in the events industry is something to be proud of. There are a limited amount of event planner jobs in any given location, and the competition is fierce. Now it’s time to truly begin your career in event planning, so how can you ensure success in the role?

Avoid these rookie mistakes by learning from the mistakes I’ve seen made or have made myself!

Mistake 1: Overstepping your boundaries

You may be a new employee to an organization or this could be your first full-time job. While it’s important to put your head down and get to work, it’s also important to foster good relationships and build trust with the team. Introduce yourself to colleagues, offer a helping hand when needed and be professional, polite and courteous.

Understand the reporting structure of your division. If you experience the inevitable challenge, use the organizational chart as a guideline on how to escalate issues. That means you should not reach out to your boss’ boss, or someone higher up the chain without letting your supervisor know why you’re doing it. Unless you are experiencing a serious issue, which would require the help and advice of your HR department, avoid overstepping your boundaries.

Mistake 2: Not taking responsibility for your mistakes

While it can be difficult and embarrassing to make a mistake, we’re all human. I make mistakes all the time. I’ve found that I am the most successful when I own up to my mistake, apologize, reflect, and recognize the actions I need to take to correct the mistake and move forward. Accountability and humility go a long way. It shows your maturity toward handling bigger and better things in the future. Be curious and open to taking on new tasks and learning something new at the organization. This may take you out of your comfort zone, but it shows initiative.

Mistake 3:  Not asking questions even when you’re confused

It’s natural for anyone new to an organization or in a new role to have questions about how to get the job done right. Don’t be afraid to ask questions or ask for help. It’s better to clarify the assigned task versus completing the task and having to redo it because the instructions were not clear in the first place.

A good manager will enjoy coaching you towards success in your role. They would prefer you to ask questions to get the job done right! Once you’re more comfortable in the position, you’re likely to have fewer questions. Instead, don’t hesitate to speak up if you have suggestions on how the organization can make operational improvements toward a more efficient and effective workplace!


Mistake 4: Writing angry emails and not proofreading your work

To this day, I re-read nearly every email I write before I press “send.” You must be cautious of your tone, spelling, grammar, and message. Remember, you are a reflection of the work you produce, so showcase the best “you” in the workplace.

I never send an email if I’m upset or angry about something. While I may create a draft email, I’ll wait 24 hours to settle down, proofread it, and rewrite it until I get my message just right. One nasty email could cause leadership to pass you up for a potential promotion or new opportunity in the future.

Mistake 5: Bad behavior

Your behavior is just as important as your performance. You may do your event planner duties amazingly at work. But I’ve seen one too many top performers with horrendous, unprofessional behavior in the workplace. Their behavior has tanked any opportunity to move up in the organization and take on leadership roles, all due to behavior.

If you meet a colleague who makes inappropriate or offensive jokes, or gossips behind fellow colleagues backs – stay away. Even if your new role is in a casual atmosphere – maybe you’re working at a laid-back, startup tech company – abide by professional behavior at all times. Use your manners, listen, think before you talk, “dress for the job you want”, and speak with tact and class. Mind your behavior at all times and make sure to maintain control of your emotions. One of my favorite quotes is, “Don’t get upset with people or situations. Both are powerless without your reaction.”

Last but not least, always be open to learning new things and learning from your mistakes. I hope these tips help you when beginning a new opportunity in the workplace!